888 expands its presence in Italy, with the launch of 888poker IT

London-listed 888 Holdings has launched 888poker in Italy, ahead of the introduction of European cross-border liquidity pooling. 888poker is the world's most progressive poker room and home of online poker for millions of players worldwide.

The new 888poker.it features a range of poker variants, suitable to players of all levels on all platforms (IOS & Android).

To celebrate the launch, 888poker IT is offering an €8 instant no deposit poker welcome bonus to new registered players. In addition, €5,000 will be given away on a daily basis in 2 special free tournaments running every day - visit 888poker IT for more information.

888poker IT joins 888’s successful casino and sports betting brands in Italy, which have already gained wide popularity. "The Italian market fits with our strategy to expand 888’s presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets," 888 Chief Operating Officer Itai Pazner explained.

"Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place."